Panattoni

The concept

The project consist of both the set design and a co-creation of the idea behind the video celebrating 15th anniversary of Panattoni Europe. The film highlights company’s standout features reflected by demonstrating astonishing skills of a group of teenage talents. Set design consists of a large scale scenography full of optical illusions. Moreover, individual objects respond to activities performed by young athletes with original visual surprises. As a matter of a fact, seemingly random volumes are actually a highly precise composition of forms which, when looked at from the final point, create an impression of a large scale, two dimensional image. Project engages in a playful game of colours, patterns and forms, transporting the viewer into an abstract, highly aesthetical, cheerful reality.